Take photographs with Winfotinto

photoWinfotinto integrates the ability to take photos of clients, items, pick-ups, etc. To do it, you just need a webcam or camera connected to your computer. Any commercially available EUR 20 webcam will do. This option opens a range of possibilities that will allow you to differentiate from your competitors.

Capture photos of defects and stains on the items: If the item brought by the client has any tear, missing button, etc. you can take a picture of it for evidence that the defect was there before the item was processed.

You will be able to take as many photographs of an item as necessary and you will know the date in which you took them. In this way, you will be able to reduce quarrels with clients by bringing up strong evidence.

winfotintoTake photos in pick-ups and deliveries: When a customer comes to pick up the items and has forgotten the ticket, just take a picture. Instead of getting its signature and telephone number, taking a photo is a safer and faster way to prevent possible problems with customers.

Take photos when registering new customers: When registering a new customer, you will have the option to take a photograph of him or her. Then, when looking up later on...

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Pomming, a new advertising system…

pommingIt’s eight thirty pm. They are knocking on the door… “Who must this be? I’m not expecting anyone”. You look through the peephole and find a friendly pizza delivery man showing you the house super special with double cheese. “But, I didn’t order anything…”. You open the door to try and clear this misunderstanding, but there is nobody…

How strange! When closing the door, a little carton with a strange shape falls down. It’s the advertisement of a home delivery pizza service. When turning it over, you see the same boy knocking on the door, but as a miniature.

In short, we have been deceived by an optical illusion and by the creative people who have designed this great direct marketing campaign for a pizzeria in Peru. I guess we will soon see it here.

It is another example of how to innovate in our industry. I don’t think we will soon see a similar campaign applied to Dry Cleaner’s or Laundry, but we could start considering new things like this one.

Another advertising system that works well and is being used in more and more countries is Pomming. It’s a practice that consists in hanging advertisements individually (and if possible with shapes), from each home’s door knob. The purpose is to attract the customer’s attention to their own...

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